Jan 10 2010

Eight Ways to Ruin Your Social-Media Strategy

Published by at 5:26 pm under General

Eight Ways to Ruin Your Social-Media Strategy
By Catharine P. Taylor
published on BNET.com 11/18/2009

So you’ve set up a company fan page on Facebook and you’re letting your employees fire off
messages to the world via Twitter — or you’re at least thinking about it. Well, congratulations!
You’re part of the social-media revolution, which can offer unparalleled access to word-of-mouth
buzz among those you most want to reach: your customers, current and future.
Hold on, though. While social media might sound simple, there are as many ways to screw up in this
new world as in the old. More, in fact, because technology and online norms are both new and rapidly
evolving, often in ways that are particularly challenging to deal with in a corporate setting. Here are
eight mistakes to avoid as you make your way in the buzzing cauldron of grass-roots chat.

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